Who doesn’t like getting a little attention from the people we know and love?
Well, we all do! We love being known, acknowledged, and understood by the people we love, indicating a bond or a relationship between two parties. The same goes for the relationship between brands and their consumers, and we call it the personalization of marketing strategies.
Knowing what your customers need and what they are looking for can play an essential role in helping you personalize your marketing strategies for your customers. Collecting data is the only key for you to know what your customers need.. The more data you get from your prospects/customers, the more tailored your messaging will be, and the more personalized their experiences will be.
2. Personalized Advertisements
If consumers interact with a company frequently, they are likely to anticipate relevant ads that are tailored to their tastes. Around 80 percent of the customers are more inclined to buy from a brand that offers personalized experiences, and 90 percent of them find personalized marketing way more attractive.
3. Humanized Interactions
Customers appreciate and respond to brands that communicate with them personally or humanly. However, this entails more than simply addressing customers by their first names while communicating with them. Adding the name and photo of the person they’re speaking with can make the experience more personal. This gives your organization a more human face, making clients feel more at ease while connecting.
Following are some of the benefits to personalize your marketing strategy:
When we feel that someone understands what we need, we are more inclined to trust them with our problems. In the same way, when you offer a personalized experience for your customer, it tells them that you understand their needs, making their customer journey super easy.
The better the customer experience, the bigger the conversion rate. Satisfied customers deal more with you; hence it brings business your way.
Personalized advertising experiences have proved to be an effective marketing campaign that can increase your revenue by up to 15 percent. Consumers are more likely to purchase from a company that satisfies their specific wants.
Personalized marketing strategies aim to offer customized experiences to the clients that a business is dealing with. It offers convenience to their customers, while it bridges a gap between meeting their needs vs. everything else out there.
1st Choice Marketing, is here for you and we will treat your company like we are your personal marketing department.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
With decades of experience, we have become known for our ability to transform seemingly unrealistic ideas into unforgettable experiences or campaigns. Whether you need a full-service agency, someone to bridge the gaps in social media or some other pain point, or an hourly project consultant, 1st Choice Marketing has you covered.