Meet Team Magic

Experience the magic as your brand’s story unfolds. We craft moments that forge genuine emotional connections with your audience.

Immerse yourself in a blend of innovation and tradition, where your brand’s uniqueness shines. Together, we’ll create a narrative that truly stands out.

Let’s embrace your brand’s journey and bring your story to life, making a meaningful impact on the clients who drive your success.

About the Founder – Marlene McCallum

Introducing Marlene, the heart of our team! She's all about mixing marketing mojo with event magic.

Armed with a degree in marketing and certified in Google Analytics, she's been shaking things up in both corporate corridors and non-profit circles for years. Need a connection? Marlene's your gal – she's practically the human LinkedIn.

And let's talk about her social media game. Back in '08, when everyone else was still figuring out Facebook, Marlene was already running the show. With nearly three decades of marketing mastery, she's the brains behind 1st Choice Marketing, where every campaign is a work of art.

Get ready for a journey that’s as magical and inspiring as she is.

Our Creative Director - Katie Bequette

Meet Katie, the vibrant soul fueling our creative engine and adding the spice to our company's flavor! Armed with a degree in graphic design, Katie's artistic prowess is matched only by her infectious sense of humor and lightning-fast wit.

Katie's the secret sauce that gives our company its unique flavor. Whether it's whipping up fabulous designs or cracking jokes that leave us jotting things down for future social posts, Katie's contributions go beyond ordinary.

Don’t let her initial shyness fool you… In a world where creativity is king, Katie reigns supreme. Her ability to think outside the box and infuse every project with her quirkiness is what sets us apart from the rest. She's not just making things happen – she's making them happen with style, flair, and a healthy dose of laughter.

Our Mission

Our mission is simple: turn ordinary marketing into extraordinary experiences by harnessing the power of emotional connection. In a crowded digital world, we help you stand out by creating genuine bonds with your audience.

We go beyond robotic monotony and generative AI. Instead, we infuse every campaign with human sentiment. We’re not just marketers; we’re magicians who blend expertise, creativity, and passion to ensure your message makes a lasting impact.

Our Core Values

We operate with a set of pre-established principles forming a basis for our practices.

  • Authentic Connection: Prioritize genuine connections, creating trust and loyalty with clients and audiences.

  • Creativity and Innovation: Embrace creativity, constantly seeking new ways to captivate and engage.

  • Passion for Excellence: Driven by passion for excellence, delivering results that surpass expectations.

  • Partnership and Collaboration: Believe in collaboration, working closely with clients for mutual success.